Evaluar críticamente la relevancia y fiabilidad de las afirmaciones, fuentes, modelos y teorías usadas con el fin de establecer infraestructura resiliente e industrialización e innovación inclusivas y sostenibles.
In groups, students analyse different advertisements with different messages e.g. car advertisements with women up front, swiss chocolate; Groups discuss the advertisement from the following viewpoints:
- What qualities is it seeking to attribute to the product ?
- What social, political, economic, cultural and/or ecological images is it using?
- Is it seeking to exploit nature or a cultural or social issue?
- What is really being sold?
- How might the advert affect the way we think about social, political, economic, cultural and/or ecological issues?
- What are the key sustainable development issues associated with the advert?
The group then ‘fact checks’ to find a more objective way of displaying the article, including pros and cons of its use. The results are presented and then the group reflect on the process.
Possible further activities: Find out how shop-windows and/or TV-internet adverts use social, political, economic, cultural and/or ecological images.
Useful text: Critical thinking about consumerism and consumer focused industry (from Tilbury, Wortman: Engaging people in sustainability, chapter 3, critical thinking and reflection. IUCN, UK, 2004).